As the importance of the Internet for business grows, so grows the need to utilize smart strategies for both selecting and maintaining your domain names. Here are the first two of ten tips we've learned that you might find useful in protecting what we refer to as "Internet real estate":
1. Shop Around For Your Domain Name Registrar: In the old days, Network Solutions, Inc. ("NSI") had a virtual lock on the process of registering domain names. That's because NSI was the only official Domain Name Registrar. That’s no longer the case and lots of competitors have popped up; as a result the cost of registering a domain name has dropped. Shop around. We like GODADDY.COM where you can register a domain name for as little as about $10 a year per domain name. Ask around and see which Registrar your friends and colleagues like.
2. Make sure your business name and trademarks are registered: Registering your domain name is not the same as registering your company name or product name as a trademark, so registering your company/product name(s) as trademarks is important too. Trademarks can be registered with the State you operate in, the U.S. Patent & Trademark Office (“PTO”) and internationally. The process of registering a trademark could be the subject of a full-length article, but the USPTO website is a good place to get some basic info.
More tips will follow in subsequent postings.