Friday, January 28, 2011

THE CARE & FEEDING OF DOMAIN NAMES: WEBINAR DE-BRIEFED

Yesterday we presented a webinar entitled "The Care & Feeding of Domain Names: Tips For Businesses & Lawyers" as part of the State Bar of California's Cyber Institute. Presenting via webinar is interesting/challenging because there isn't as much interactivity as in a live presentation. But we had a good group online including both private practice and in-house lawyers. Our theme was: these days it's not enough to just own one or two domain names for your business or your product; managing and maximizing the value of your brand(s) and domain names takes a conscious and concerted effort. The webinar addressed 11 concrete tips for accomplishing this. If you would like a copy of the PowerPoint we prepared, please contact us by phone at (760) 637-2400 or by email at info@branfman.com to request a copy.

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