Our new blog address is:
http://branfman.com/blog
This will allow us to seamlessly integrate our blog with our website which will also provide free audio and audio-visual materials for your listening and viewing pleasure.
Please update your RSS subcriptions.
Best regards,
Dave Branfman
Showing posts with label blogging. Show all posts
Showing posts with label blogging. Show all posts
Thursday, June 16, 2011
Friday, October 23, 2009
Endorsements, Bloggers & The Federal Trade Commission: New Rules
The U.S. Federal Trade Commission ("FTC") has just released new rules and guidelines that will govern the disclosures advertisers must make about endorsements contained in their ads and any payments that are made by the advertiser for the endorsement. The rules include bloggers and place a greater duty on celebrity endorsers to be truthful about their connection to products they endorse. Here is a brief FTC summary of the new guidelines. Our initial thoughts about the new rules: be upfront and disclose who is really behind the advertisement, blog, etc. This is going to be interesting and challenging. More to follow.
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